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The University of Saskatchewan invested more than 10 years in building a donor-centred planned giving program. While they had incorporated stories in

I was on a flight home to Ottawa last week. I’d had a long day of meetings, so decided to delve into

Believe it or not, there was a time (not THAT long ago) when direct response fundraising for annual giving programs was a

When I first started working at a charity, Excel spreadsheets caused me to break out into a cold sweat. I will also

Writing is vital to fundraising. Direct mail, thank you letters, emails, social posting, brochures, event invites – you name it, it needs

Websites are a sticking point for many charities. They’re typically housed in one department or another, requiring a lot of collaboration to

It’s a sad fact here in Canada that we don’t have much in the way of fundraising benchmarks. We’re often forced to

Direct mail and the seemingly innocent outer envelope. Who knew the combination of the two could elicit such conversation and discussion! “What

I recently had the wonderful opportunity to speak at the Nonprofit Storytelling Conference in Chicago. I go to a LOT of conferences,

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