The Dos and Don’ts of Hiring a Fundraiser
After decades of being embarrassed to tell people what we do, likened to used car salesmen, and facing myths that ‘surely you
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Once Upon a Time: Telling the Perfect Legacy Gift Story
Once upon a time there was an aspiring fundraiser. She worked for a wonderful charity that was engaged in a truly great
The Most Important Emails You’re Forgetting
You want to give your subscribers an awesome experience as a part of your email list. You want to send them super
Show Me The Money: The ROI on Legacy Giving
If you’re old enough to remember the 1996 movie Jerry Maguire (which was nominated for five Academy Awards), you’ll no doubt remember
A Direct Mail Writing Primer
Have you ever had your direct mail copy hijacked by your board, volunteers, or communications department? Are you new to fundraising, and
3 Key Indicators Of Mid-Level Giving Success
One of the first things we like to do with a new client is take them through a donor pyramid building exercise.
Client Case Study: University of Saskatchewan Legacy Series
The University of Saskatchewan invested more than 10 years in building a donor-centred planned giving program. While they had incorporated stories in
Teeny Tiny Type, And Why It Hurts Your Fundraising
I was on a flight home to Ottawa last week. I’d had a long day of meetings, so decided to delve into
Doubling Down: How To Make Donors Happy AND Double Revenues
Believe it or not, there was a time (not THAT long ago) when direct response fundraising for annual giving programs was a
