The Silver Linings of Email Unsubscribes
Few things inspire fear in the heart of an email fundraiser like an unsubscribe. After all, you worked so hard to gain
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Data Mining For Gold: How To Reactivate Long-Lapsed Donors
Lapsed donors are often thought of as a ball and chain, weighing down an otherwise perfectly good donor file. But actually, the
How To Map Out Your Creative Plan
One of the first things I talk about with clients is the stories they have to tell. I ask them to think
The Dos and Don’ts of Hiring a Fundraiser
After decades of being embarrassed to tell people what we do, likened to used car salesmen, and facing myths that ‘surely you
Once Upon a Time: Telling the Perfect Legacy Gift Story
Once upon a time there was an aspiring fundraiser. She worked for a wonderful charity that was engaged in a truly great
The Most Important Emails You’re Forgetting
You want to give your subscribers an awesome experience as a part of your email list. You want to send them super
Show Me The Money: The ROI on Legacy Giving
If you’re old enough to remember the 1996 movie Jerry Maguire (which was nominated for five Academy Awards), you’ll no doubt remember
A Direct Mail Writing Primer
Have you ever had your direct mail copy hijacked by your board, volunteers, or communications department? Are you new to fundraising, and
3 Key Indicators Of Mid-Level Giving Success
One of the first things we like to do with a new client is take them through a donor pyramid building exercise.
