Direct Mail Fundraising in 2024 – What the Benchmarks Tell Us
We know you’ve been patiently waiting, and it’s finally here – the 2024 Canadian Direct Mail Benchmarks Report is now ready for you
385 results
Testing for fundraising campaigns: How to get results you can rely on
If there’s one thing that I’ve learned in my 10+ years working in the charitable sector, it is: You are not your
Reflecting on 20 years of legacy fundraising at Good Works
I remember my ‘aha moment’ like it was yesterday. I was at a CAGP event at Saint Paul University in Ottawa. It
How To Build A Fundraising Story Bank In 7 Easy Steps
Even though this blog about how to build a fundraising story bank is coming up on five years old, it’s still as relevant
Practical year-end fundraising tips from our office to yours
It’s time: we’re headed into the calendar year-end. If you’re anything like us, the chaos is in full swing! So, let us
Your integrated fundraising campaign puzzle and the big picture
Your integrated fundraising campaign is like a puzzle. Each piece – the great story, the channels you choose to deliver that story,
Lookalike Audiences: Dead or Just Misunderstood?
Have you recently run a Facebook campaign using a lookalike audience? Did it make you doubt whether or not they’re effective? No
Direct Mail Production: What Will it Cost this Busy Season?
It has been a little while since I last reported on the state of direct mail production. In that time, direct mail
The 5-Word Legacy: what are YOUR five words?
In a bit of insight often attributed to both Hemingway and Banksy (but probably originating from neither artist), there’s an idea that
