How to Time Your Email for Maximum Impact
It’s no secret that timing can be key to email opens. People split test and optimize the time of day and day
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The Legacy Stewardship Secret You Need To Know
I want to share a conversation I have with planned giving fundraisers all the time… We’re talking about the ways in which
How to Calculate Your Legacy Potential
Everyone’s looking for new sources of revenue these days. You’ve no doubt got someone on your board who’s floating the idea of
6 Steps To A Winning #GivingTuesday Campaign
I know, I know – it’s only September. You have loads of time before #GivingTuesday and you have a ton on your
Fundraising Trend #7: The End of the Donor (as we know it)?
Okay, maybe this one isn’t a trend; YET. But I think it will be… Over this summer, I’ve shared the six trends
Fundraising Trend #6: Show Me The Impact Of My Gift
I want to bring you into a room with me. It’s a board room – and around the long meeting table are
Fundraising Trend #5: The End Of Corporate-Speak
Donors are no longer interested in hearing corporate-speak: that is, your self-promotional, infomercial-sounding, advertising age slogans and jingles. It’s a sea change going on
Fundraising Trend #4: How to Double Revenue With Fewer Donors
I’ve said for years that fundraising is never democratic – and it isn’t. Let me share a little story to illustrate… Many
Fundraising Trend #3: The Fractured Market and How to Reach Them
Okay, so I’m going to date myself – in a big way… I remember getting my first fundraising job with an international
