3 Data Gems to Better Personalize Your Donor Asks
Donor-centred communication is a key trait of excellent fundraising. The challenge for those of us who work in annual giving is to
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3 Tips to Build a Better Monthly Donor File
“We want more monthly donors.” That’s a common request I hear from various charities across Canada. And it’s a great goal to
Which Way Are You Growing Your Donor Pyramid?
I work at a fundraising agency that does all types of direct response fundraising with Canadian charities. Here at Good Works, we
The Interesting Tale of the Two “I’s”
Are you old enough to remember watching Sesame Street on TV when you were a kid? Well, boys and girls, today’s blog
5 Cognitive Biases That Will Improve Your Storytelling
We fundraisers live in the world of persuasion. That’s our job – to persuade folks to action, make donations, sign petitions, volunteer,
How to Start a Legacy Giving Program from Absolutely Nothing
Unless you’ve been living on another planet for the last decade or so, you’re no doubt aware that legacy giving (also known
The Amazing Power of Storytelling – Part 2
A couple of weeks ago, I wrote about an experience I had at the Nonprofit Storytelling Conference in San Diego back in
A “Year of Giving” and the Amazing Power of Storytelling
It’s hard to believe that the Nonprofit Storytelling Conference was just two weeks ago, because it kind of feels like two months.
The Forces That Conspire to Make Your Appeal Drop Late
(And what you can do to have the force be with you!) In a perfect world, the planets would be in constant
