How to Grow a Blooming Great Digital Program
Whether you’re just starting up a fledgling email program, or you’re already deep into the world of remarketing, I have the same
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Weathering the storm: How to talk about financial trouble
This morning, a friend and colleague sent me a sample mailing from a brand-name UK charity that he found interesting. I read
Client Case Study: Matching Gift Testing with Royal Victoria Regional Health Centre
The Royal Victoria Regional Health Centre (RVH) is located in Barrie, Ontario. RVH provides care for more than 450,000 residents who call
Lifetime Value – the Only Metric You Need!
It’s an almost mythical number that comes up in team meetings and budget discussions: donor Lifetime Value. When mentioned, heads nod. Everyone
How to make the most of Facebook’s new algorithm
Earlier this year, Facebook announced they’d be making some major changes to their algorithm. For most social media marketers, Facebook changing their
How to Get Donors to Make a Second Gift
You just released a killer appeal into the donor universe and you know it’s going to yield big results. The donations start
Don’t tell me how easy it is to leave a legacy gift – inspire me!
I want you to pick up your planned giving brochure – or go to the legacy giving pages on your website –
Helpful Hints for Selecting the Best Direct Mail Suppliers
Maybe you are new to the direct mail production management game. Perhaps you’ve relied on a third party to manage your production
Direct Mail: Why Should You Invest?
All of us responsible for annual giving, or supporting clients who manage these programs, know that direct mail is more often than
