How to Integrate Your Multi-Channel Campaign
To run integrated campaigns, we need to communicate across channels and break down silos. These are increasingly common requests we hear from
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How to Use Data for Donor Love
Communication and Connection As fundraisers, we’re always trying to find the best possible way to communicate with our donors. Sometimes it seems
What Are the New Trends in Direct Mail?
When I think of trends, I tend to think of the hot new thing. The newest fad that is here today and
Advice for Building a Solid Case for Support
Have you seen the refrigerators they’re selling today? They have hidden doors to store all those annoyingly awkward bottles of sauces, and
Important Fundraising Lessons I Learned From Rocket Science
Curing diseases. Ending starvation. Protecting our environment. Charities are taking on some of the biggest challenges of today’s world. As fundraisers, we’re
Three Easy Tips That Will Make Your Donors Love You
Donor-centricity. Mention that term in a room full of fundraisers and you’ll always get lots of approving nods. We are very smart
Cutting Through the Clutter: How to Get Your Direct Mail Campaign to Stand Out
SO MUCH MEDIA!! I know I don’t need to tell you how pervasive all the media we consume is. It’s littered with
Plan Ahead and Think About the Lead Time for Your Campaign
We are fast approaching the time of year when I will hear many of my clients say “I can’t believe you want
How to Optimize Your Fundraising Email Open Rate
The world of email marketing has never been more competitive – and inboxes have never been more cluttered. It’s getting harder to
