Advice for Building a Solid Case for Support
Have you seen the refrigerators they’re selling today? They have hidden doors to store all those annoyingly awkward bottles of sauces, and
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Important Fundraising Lessons I Learned From Rocket Science
Curing diseases. Ending starvation. Protecting our environment. Charities are taking on some of the biggest challenges of today’s world. As fundraisers, we’re
Three Easy Tips That Will Make Your Donors Love You
Donor-centricity. Mention that term in a room full of fundraisers and you’ll always get lots of approving nods. We are very smart
Cutting Through the Clutter: How to Get Your Direct Mail Campaign to Stand Out
SO MUCH MEDIA!! I know I don’t need to tell you how pervasive all the media we consume is. It’s littered with
Plan Ahead and Think About the Lead Time for Your Campaign
We are fast approaching the time of year when I will hear many of my clients say “I can’t believe you want
How to Optimize Your Fundraising Email Open Rate
The world of email marketing has never been more competitive – and inboxes have never been more cluttered. It’s getting harder to
How to Get Potential Donors to Open That Envelope
People generally make split-second decisions about what’s worth keeping or tossing, when going through their mail. Here are five tips to create
Build Your Own Inspiration Wall or Swipe File
We’ve all been there. Staring at the flashing cursor on a white page, biting your nails and pacing the floor in an
3 Tips for Creating a Better Donor Database Audit
Spring is upon us and many organizations are starting to look back at the past year’s performance. How was your 2018? How
