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Imagine you’ve just made your first gift to a charity. You’re feeling pretty excited about it all! It’s a cause that you’ve

If you have a digital strategy to reach your donors, growing your email list is likely a priority for you. After all,

Planning a good direct mail appeal has many components – strategy, data, creative, artwork, suppliers, and timelines, just to name a few. With

Context As part of a larger strategy to leverage donors into higher orders of giving, Kids Help Phone began testing leadership direct

I started doing direct mail fundraising work in 1989 – that’s 30 years ago. While most of what makes direct mail

I’m writing this blog on an early-morning flight from Ottawa to Toronto. Today, I’m going to be a panelist at a joint

To run integrated campaigns, we need to communicate across channels and break down silos. These are increasingly common requests we hear from

Communication and Connection As fundraisers, we’re always trying to find the best possible way to communicate with our donors. Sometimes it seems

When I think of trends, I tend to think of the hot new thing. The newest fad that is here today and

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