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The world of a direct mail fundraiser can be lonely at times, am I right? Our more digitally-inclined colleagues roll their eyes

If you haven’t already heard, Good Works will deliver the second edition of its direct mail benchmarks report in 2020 – with

While donor retention is a key component to a successful annual giving program, there will always be donors who simply cannot renew

Times have changed since I first started campaigning, marketing and fundraising (was it really 40 years ago? OMG!) In the 1980s and

I saw lots of fun end-of-year, and end-of-decade, lists going around near the end of 2019, but I never saw a list

With the arrival of the new year comes changes to Canada Post services and pricing. Here is a summary of the changes

Maintenance is part of our daily lives whether we like it or not. Visiting the dentist twice a year, regular oil changes

When I was a kid, my mother had a favourite saying that she’d pull out and use on us every once in

Testing, Testing, 1, 2, 3… Are your direct mail response rates a little soft? Is your acquisition program not bringing you the

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