Canada Post Strike Updates: What This Means for Direct Mail
Okay, fellow direct mail fundraisers: there’s postal strike news. December 18th update: Direct mail is back up and running – kind of,
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A Statement from Good Works Regarding the Canada Post Strike
Most people living in Canada have absolutely no idea that Canada Post is vital to our sector and the work we do.
Beyond the Big Day: Maximizing the Momentum of Giving Tuesday
Mark your calendars—Tuesday, December 3rd is a date that’s been circled, highlighted, and flagged by fundraisers for months. For those deep in
The 2024 postal strike and your direct mail fundraising program
It’s been a long time (about six years, in fact!) since direct mail fundraisers have had the threat of a Canada Post
The Art of Integration
There’s a painting in my office that I bought it at Holly’s wedding back in 2019. It’s a portrait of a woman
What a Pig and an Elephant can teach you about readability
If you have younger children in your life, you might be familiar with the Elephant and Piggie books. It’s a cute series
Simplifying Donor Data with Thoughtful Copy and Segmentation
I’m a bit of a numbers nerd – and in all my fundraising roles I end up championing the power of data.
Those Big Life Moments…
There are moments in your life in which you can’t help but pause and reflect… Often, these moments mark the start of
That Was Then, This Is Now – Some Thoughts on Legacy Giving 20 Years Down the Road
I’ll never forget reading those poll results way back in 2004. If there was one pivotal moment in my career in philanthropy,
