The 2024 postal strike and your direct mail fundraising program
It’s been a long time (about six years, in fact!) since direct mail fundraisers have had the threat of a Canada Post
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The Art of Integration
There’s a painting in my office that I bought it at Holly’s wedding back in 2019. It’s a portrait of a woman
What a Pig and an Elephant can teach you about readability
If you have younger children in your life, you might be familiar with the Elephant and Piggie books. It’s a cute series
Simplifying Donor Data with Thoughtful Copy and Segmentation
I’m a bit of a numbers nerd – and in all my fundraising roles I end up championing the power of data.
Those Big Life Moments…
There are moments in your life in which you can’t help but pause and reflect… Often, these moments mark the start of
That Was Then, This Is Now – Some Thoughts on Legacy Giving 20 Years Down the Road
I’ll never forget reading those poll results way back in 2004. If there was one pivotal moment in my career in philanthropy,
3 Questions to Ask Yourself When You’re Building Your Annual Fundraising Plan
For many of us fundraisers, we’re not far off that magical time of the year: planning season. The time of year when
Direct Mail Fundraising in 2024 – What the Benchmarks Tell Us
We know you’ve been patiently waiting, and it’s finally here – the 2024 Canadian Direct Mail Benchmarks Report is now ready for you
Testing for fundraising campaigns: How to get results you can rely on
If there’s one thing that I’ve learned in my 10+ years working in the charitable sector, it is: You are not your
