Direct Mail in 2016: A Check In
Back in January, I wrote about the state of direct mail in 2015, and what charities should watch for and expect in
The Good Works Goldfish
Back in January, I wrote about the state of direct mail in 2015, and what charities should watch for and expect in
You’ve created a Direct Mail plan and gotten the budget approved. You’ve harassed your data guy, the graphic designer, and the print
May is the month we’ve all been patiently waiting for. We’ve endured the April showers and we’re more than ready to welcome
I’m amazed at the number of organizations I talk to who have only ever sent out appeals signed by their Executive Director
So you’re asking yourself: I need a fundraising plan. Where do I start? Research has shown that organizations with a fundraising plan
When you think about your direct mail program, I’m willing to bet that unrestricted revenue is a huge consideration. Would you agree?
Why do we things the way we do? It’s a question we sometimes forget to ask ourselves, but it’s an important one.
HAPPY NEW YEAR! Now, let’s get down to business. Before we dive in headfirst into this year, I wanted to look back
I’ve been spending a lot of time thinking about how easy it is to lose sight of the things we’re passionate about
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