The Good Works Goldfish, Author at Good Works

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When I first started working at a charity, Excel spreadsheets caused me to break out into a cold sweat. I will also

It’s a sad fact here in Canada that we don’t have much in the way of fundraising benchmarks. We’re often forced to

I recently had the wonderful opportunity to speak at the Nonprofit Storytelling Conference in Chicago. I go to a LOT of conferences,

The wildfires in Fort McMurray and the threat of strike action by Canada Post this past spring caused a near-perfect storm, wreaking

Like you, I get a lot of email. Like, a lot. So much that a few years ago I started unsubscribing to

The business reply coupon (BRC) is that little (or sometimes half- or even or full-page) charitable donation slip that a generous donor sends

Many fundraisers spend entirely too much time on their direct mail letters. Is the signatory a good storyteller? Is the ask strong

Events are an important part of any diversified fundraising program. They present an opportunity for people to come out and publicly support

Let’s face it – there are a lot of moving parts when you plan a direct mail campaign. It’s easy to become overwhelmed

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