Fraser Green, Author at Good Works

114 results

Believe it or not, there was a time (not THAT long ago) when direct response fundraising for annual giving programs was a

Many, if not most, of us who are watching the American presidential campaign are bewildered. We’re totally perplexed and confused at how

I’ve been immersed in the world of charitable bequests since my fellow Good Workers and I conducted our first donor poll on

Let’s now move from last time’s explanation of what primary emotions are, and why they’re so important – to a brief show

Many (if not most) of us who write fundraising communications materials obsess about WHAT we’re going to say. We want our content

I’m sure you remember grade four art class like I do. As kids, we were taught that the thousands of colours, shades

Back when I first got involved in direct response fundraising in 1989, there were two common practices that we often used in

Sometimes, like getting to know strangers on airplanes, I let slip that I’ve written a couple of books. This often leads to

I’ve talked to hundreds of fundraisers about legacy giving over the years. As a rule, we know that there’s lots of money

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