How To Turn a New Donor into a Loyal Donor
Imagine you’ve just made your first gift to a charity. You’re feeling pretty excited about it all! It’s a cause that you’ve
Imagine you’ve just made your first gift to a charity. You’re feeling pretty excited about it all! It’s a cause that you’ve
Context As part of a larger strategy to leverage donors into higher orders of giving, Kids Help Phone began testing leadership direct
The world of email marketing has never been more competitive – and inboxes have never been more cluttered. It’s getting harder to
It’s no secret that the final few weeks of the year are a goldmine for charities and nonprofits. It’s when the majority
With the new year upon us, you may be mulling over what your New Year’s resolutions are going to be in 2019.
Email continues to be the greatest revenue driver in digital fundraising. But that also means that it’s become an incredibly cluttered, busy
Whether you’re just starting up a fledgling email program, or you’re already deep into the world of remarketing, I have the same
Earlier this year, Facebook announced they’d be making some major changes to their algorithm. For most social media marketers, Facebook changing their
We fundraisers live in the world of persuasion. That’s our job – to persuade folks to action, make donations, sign petitions, volunteer,
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