Charlotte Field, Author at Good Works

30 results

Okay, fellow direct mail fundraisers: there’s postal strike news. December 18th update: Direct mail is back up and running – kind of,

There’s a painting in my office that I bought it at Holly’s wedding back in 2019. It’s a portrait of a woman

For many of us fundraisers, we’re not far off that magical time of the year: planning season. The time of year when

So, how did your direct mail program do this year? That’s the question that’s on every mail fundraiser’s mind as we head

What single, magical tool can help you generate revenue, deepen donor loyalty, uncover donor interests, upgrade giving, AND find new leads? You

Building a digital program is kind of like baking a macaron: you need the right ingredients, combined in the right way, or

For many charities, COVID-19 has impacted not just on revenue overall, but the mix of channels that drive it. As uncertainty around

As you’re no doubt experiencing, COVID-19 is impacting fundraising at every level – and legacy giving is no exception. But the impact

Year-end emails: they’re probably sitting on your to-do list right now. Maybe they’ve been there a couple of weeks, being put off

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