Legacy Fundraising

Multi-channel, relationship-focused planned giving programs that inspire everyday individuals and donors to make the gift of a lifetime.

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Ontario SPCA

Legacy Fundraising

Legacy Fundraising with Good Works

Good Works have been marketing gifts in wills for nearly 20 years. Our research and approach to legacy has shaped the sector! We don’t do one-off legacy campaigns, but instead focus on building multi-channel, multi-year legacy programs that move a donor along their journey from prospect to expectancy.
  • Planned Giving Program Foundations: From modelling the legacy potential in your charity’s database, to identifying and crafting the marketing each individual journey requires, we will build you the strategy and tactical plan to guide an efficient, effective program.
  • Mass Marketing Legacy Cultivation: With a focus on scalability, we activate direct mail and email to enable you to reach, and form relationships with, as many legacy prospects as possible to fill your funnel.
  • Reaching New Legacy Audiences: Good Works helps mature legacy programs grow by filling the top of your funnel with new, highly-qualified prospects – and backing that up with instant cultivation systems to talk to them about gifts on wills.
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Our Legacy Fundraising Work

Good Works have been marketing gifts in wills for nearly 20 years. Our research and approach to legacy has shaped the sector! We don’t do one-off legacy campaigns, but instead focus on building multi-channel, multi-year legacy programs that move a donor along their journey from prospect to expectancy.
  • Prospect identification and journey mapping
  • Legacy moves management and back-end toolkits
  • Planned giving cultivation and stewardship
  • Digital legacy lead generation
  • Direct mail and email for planned giving donors and prospects
  • Custom legacy strategy and modelling
When we had a transition in staff, Good Works stepped in to help and didn’t miss a beat. They listened, asked the right questions, and helped us to surpass our fundraising goals. They guided our team through the direct mail process and shared valuable knowledge that we can continue to use for years to come.
Caitlin Nicholls, CFRE, Director Annual Giving at the Ontario SPCA & Humane Society

Legacy Fundraising Case Studies

At Good Works, we customize fundraising solutions to fit your charity’s specific goals, resources, systems, and teams. Whether you’re a legacy fundraising team of one, or you’ve got lots of resources and a robust team behind you, we’ve got your back! Check out how:

Ontario SPCA

With a strong legacy program and loyal supporter base, the Ontario SPCA partnered with Good Works to launch its first Meta legacy lead generation campaign. The result? More than double the projected leads—at a low cost.

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Legacy Fundraising Clients

Working With Good Works

We’d love to talk about the legacy fundraising challenges you’re facing, the trends in the sector, the solutions we can bring to the table – you name it! Reach out to book 30-minute, no-commitment discovery discussion with us.

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