Simplifying Donor Data with Thoughtful Copy and Segmentation
I’m a bit of a numbers nerd – and in all my fundraising roles I end up championing the power of data. With a few strategic data choices and language changes, I hope to help you better appeal to your donors and simplify your reporting in direct mail. Simplify Donor Data How many segments do […]
Those Big Life Moments…
There are moments in your life in which you can’t help but pause and reflect… Often, these moments mark the start of something big – like a marriage or the birth of a child. Other times, they mark the end – like losing someone you love or something you care deeply about. September 1 will […]