We are pleased to share the 2023 edition of the Canadian Direct Mail Benchmarks Report. Our sharp team of Good Workers have poured over the data collected from 46 participating organizations to provide in-depth analysis of the 2022 year in direct mail.

One takeaway you can’t miss: key metrics are down across the board. That includes revenue, renewal rate, and more. Want to know why? Read the report. But we will give you one sneak peek: charities who continued to invest in their direct mail channel more started this year in a much better position.

In the 2023 Direct Mail Benchmarks report you’ll find metrics measuring:

• Donor reactivation rate, so you can see how well Canadian mail programs brought lapsed donors back into the fold
• Acquisition sources, to show where charities are finding new donors to grow their programs
• Integration benchmarks, demonstrating how organizations like yours are adapting to a multi-channel world

As always, this report is totally free for direct mail fundraisers. This report contains all-Canadian data – so it’s specific to fundraising right here. Looking for more analysis, tips, and tricks to support your direct mail program? See how this year’s report writer felt about creating the report, or tap into the deep well of knowledge of our chief smartypants.

Don’t miss out. Download the report now!