We’ll tell your story like it’s never been told before.

Welcome to Good Works

We’re your full-service fundraising agency, weaving together direct mail, digital, and legacy storytelling to inspire donors to support your mission

"I truly believe that hiring Good Works has been the best decision in my entire fundraising career. They are the most knowledgeable, organized, and caring people. I am amazed at how much they have helped us improve our program. I have worked with many agencies over the years none of them even come close to Good Works."

Sarah Asgari, Director of Development at the Canadian Liver Foundation

Our Core Pillars of Work

Direct Mail

We’ll help you build a donor-centered, data-informed, dynamic direct mail program that renews and upgrades donors reliably – and generates revenue you can rely on.

Digital

We’ll use your stories as a common thread to  weave together video, email, ads, search and social, creating a giving experience, that crosses channels and pulls heartstrings.

Legacy

We’ll help you build your Legacy Factory, using our values-based approach to cultivate and steward extraordinary gifts from every-day donors.

Our Latest Research

2024 Direct Mail Benchmarks

The report you know, love, and lean on is BACK in 2024! From renewal rates and reactivation rates, to cost to acquire a donor and average gift from a mail donor, this report provides all-Canadian sector benchmarks for your mail program to measure up against. 

Our Work

Testimonials

The Art of Integration

There’s a painting in my office that I bought it at Holly’s wedding back in 2019. It’s a portrait of a woman gazing wistfully into the distance. The work is almost abstract. All the individual swoops and swooshes of paint come together to make her face. If you look too closely, the portrait is lost. You need to take in the whole thing to see that there’s a person there. Your fundraising program is a lot like that painting. Hear me out: In today’s multi-channel fundraising, each channel is a brush stroke. Each touchpoint is a hue. It all comes […]