We’ll tell your story like it’s never been told before.

Welcome to Good Works

We’re your full-service fundraising agency, weaving together direct mail, digital, and legacy storytelling to inspire donors to support your mission

"I truly believe that hiring Good Works has been the best decision in my entire fundraising career. They are the most knowledgeable, organized, and caring people. I am amazed at how much they have helped us improve our program. I have worked with many agencies over the years none of them even come close to Good Works."

Sarah Asgari, Director of Development at the Canadian Liver Foundation

Our Core Pillars of Work

Direct Mail

We’ll help you build a donor-centered, data-informed, dynamic direct mail program that renews and upgrades donors reliably – and generates revenue you can rely on.

Digital

We’ll use your stories as a common thread to  weave together video, email, ads, search and social, creating a giving experience, that crosses channels and pulls heartstrings.

Legacy

We’ll help you build your Legacy Factory, using our values-based approach to cultivate and steward extraordinary gifts from every-day donors.

Our Latest Research

2024 Direct Mail Benchmarks

The report you know, love, and lean on is BACK in 2024! From renewal rates and reactivation rates, to cost to acquire a donor and average gift from a mail donor, this report provides all-Canadian sector benchmarks for your mail program to measure up against. 

Our Work

Testimonials

What a Pig and an Elephant can teach you about readability

If you have younger children in your life, you might be familiar with the Elephant and Piggie books. It’s a cute series following the silly antics of a cartoon Elephant named Gerald and a Pig named…Piggie (stay with me). My 8-year-old twin boys can’t get enough of them. And to be honest, I’m a pretty big fan myself. The one about Piggie and her attempts to fly? Gerald and his broken trunk? Hilarious! We’ve been reading these books for a few years now. They’re perfect for beginner readers, with large print, simple words and loads of repetition. In fact, most […]