We’ll tell your story like it’s never been told before.
Welcome to Good Works
We’re your full-service fundraising agency, weaving together direct mail, digital, and legacy storytelling to inspire donors to support your mission
"I truly believe that hiring Good Works has been the best decision in my entire fundraising career. They are the most knowledgeable, organized, and caring people. I am amazed at how much they have helped us improve our program. I have worked with many agencies over the years none of them even come close to Good Works."
Sarah Asgari, Director of Development at the Canadian Liver Foundation
Our Core Pillars of Work
Direct Mail
Digital
Legacy
Our Latest Research
2024 Direct Mail Benchmarks
The report you know, love, and lean on is BACK in 2024! From renewal rates and reactivation rates, to cost to acquire a donor and average gift from a mail donor, this report provides all-Canadian sector benchmarks for your mail program to measure up against.
Grand River Hospital Foundation - Integrated Year End Campaign
Our Work
Testimonials
Good Works took a significant amount of information that we provided to them about the specific project, distilled it down to a concise and compelling fundraising case that was appropriate for our mid-level donors, and presented it in an eye-catching proposal. They also made data segmentation recommendations for Year 2 that resulted in increased revenue. We also leveraged these data segments for an integrated campaign that included Digital and Telemarketing.
‐ Stephanie Oke
Retention Manager at Save the Children
We’ve partnered with Good Works on our direct mail program for many years now, and they continue to bring new, fresh ideas to the table to steward and inspire our donors. They know how to be creative and effective without blowing the budget.
‐ SOS Children's Villages Canada
When we had a transition in staff, Good Works stepped in to help and didn’t miss a beat. They listened, asked the right questions, and helped us to surpass our fundraising goals. They guided our team through the direct mail process and shared valuable knowledge that we can continue to use for years to come.
‐ Caitlin Nicholls
Associate Director, Annual Giving at Ontario SPCA
I truly believe that hiring Good Works has been the best decision I have made in my entire fundraising career. They are the most knowledgeable, organized, and caring people. I am amazed at how much they have helped us improve our program. I have worked with many agencies over the years none of them even come close to Good Works.
‐ Sarah Asgari
Director of Development, Canadian Liver Foundation
Good Works challenged our perceptions of how we could communicate with a range of audiences, and found interesting ways to integrate our messaging across various channels. They pushed for great stories, and the result was creative that brought in strong results from an engaged audience that we know we can continue to develop!
‐ Melissa Shuker
Senior Development Officer, Annual Giving, Grand River Hospital Foundation
I love that Good Works is always looking for ways to improve, even when something is working well already! They celebrate our successes together, and then it’s back to what we can do better. I know that our Good Works team always has our back and is looking out for us.
‐ Neha Trivedi
Senior Development Officer, Annual Giving, Kids Help Phone
Our Good Works team didn’t just identify an issue – they figured out why it was happening and suggested workable solutions to fix it. I really appreciated that they looked at our whole program, not just the pieces, and thought about the donor experience from start to finish!
‐ Stephanie Miller
CFRE Senior Director, Community and Donor Development, The Ontario SPCA
Good Works took the time to learn who the MS Society really is, especially in the eyes of our donors. They were flexible, collaborative, and clearly dedicated to developing to best possible brochure for our team and our prospects.
‐ Cheryl Hanson
Assistant Vice President, Philanthropy and Campaign, MS Society of Canada
We rely on Good Works for their expertise, strategy and insight into what makes legacy donors tick.
‐ Maya Ahmad
WWF-Canada
This was a new undertaking for us, and Good Works was so thoughtful about every stage. They balanced our own resources and capacity with the needs and expectations of our new legacy leads, and we’re pleased with the final product. We are uncovering new legacy donors as a result.